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The Most Honest eCommerce Debate resumes TOMORROW - Don’t Miss It
Tomorrow at 12 PM ET, Debate #2 of The Most Honest eCommerce Debate goes live.
This week’s question:
TCO is a terrible measure for platform viability – how should we measure utility?
The total cost of ownership (TCO) has long been the industry’s favorite metric — but is it actually useful? Or has it been leading commerce leaders down the wrong path?
Our five debaters weigh in with unfiltered takes on what really defines a platform’s value.
The Debaters
Dave Finnegan — Operating Partner, BlackFinn
Lee Trotter — Director, Digital Engagement, Data Realm Software
Matt Ezyk — Senior Director of Engineering, Ecommerce, Hanna Andersson
Rob Garf — Head of Strategy and Insights, Cordial
Suze Dowling — Co-Founder & Chief Business Officer, Pattern Brands
Referee: Rick Watson, RMW Commerce
Join the debate, watch the episode, and cast your vote for who makes the strongest case.
Next up:
“If platform tech has had huge investment, is the platform really the problem?” — releasing October 29.
Don’t miss a single debate. Register once and get every episode as it goes live.
See you tomorrow,
The RMW Commerce Team
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