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Debate #4 of The Most Honest eCommerce Debate goes live tomorrow, November 5 at 12 PM ET.
Tomorrow at 12 PM ET, Debate #4 of The Most Honest eCommerce Debate goes live.
This week’s question:
Why have conversion rates and performance been so transient for two decades?
We’ve optimized, redesigned, and personalized — yet ecommerce conversion rates have barely budged. So what’s really going on? Platform? Customer? Strategy? Or something deeper about how we measure success?
Our debaters dig in with unfiltered takes, calling out what’s working, what’s not, and why most brands might be optimizing the wrong things.
Featuring:
Dave Finnegan — Operating Partner, BlackFinn
Lee Trotter — Director, Digital Engagement, Data Realm Software
Matt Ezyk — Senior Director of Engineering, Ecommerce, Hanna Andersson
Rob Garf — Head of Strategy and Insights, Cordial
Suze Dowling — Co-Founder & Chief Business Officer, Pattern Brands
Referee: Rick Watson, RMW Commerce
Watch the debate, hear the arguments, and cast your vote for who makes the strongest case.
Next up:
“Have we overinvested in performance marketing instead of infrastructure?” — releasing November 12.
Register once, get every episode as it goes live.
See you tomorrow,
The RMW Commerce Team
See you tomorrow,
The RMW Commerce Team
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