Register to Join
Debate #5 of The Most Honest eCommerce Debate drops tomorrow, November 12 at 12 PM ET.
This week’s question:
Have we overinvested in performance marketing instead of infrastructure?
For years, brands have poured resources into paid media, chasing short-term conversions and attribution metrics, but at what cost?
Did we neglect the systems, data, and infrastructure that actually sustain growth?
Five industry voices dig in on whether performance marketing has gone too far and what it will take to rebuild a more balanced approach to growth.
Featuring:
Dave Finnegan — Operating Partner, BlackFinn
Lee Trotter — Director, Digital Engagement, Data Realm Software
Matt Ezyk — Senior Director of Engineering, Ecommerce, Hanna Andersson
Rob Garf — Head of Strategy and Insights, Cordial
Suze Dowling — Co-Founder & Chief Business Officer, Pattern Brands
Referee: Rick Watson, RMW Commerce
Watch the debate, hear the arguments, and cast your vote for who made the strongest case.
Next up:
“When does the customer really enter the decision process?” — releasing November 19.
Register once, get every episode as it goes live.
See you tomorrow,
The RMW Commerce Team
Get involved
We’re planning new events for 2026
Want to sponsor, co-organize, or co-host? We’re looking for help across events and media.
