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Debate #6 of The Most Honest eCommerce Debate drops tomorrow, November 19 at 12 PM ET.
This week’s question:
When does the customer really enter the decision process?
We talk a lot about “the customer journey,” but when does it actually begin? Is it the first click? The first ad impression? Or long before, when they start forming opinions about your brand or category?
Five industry voices take on this question with very different points of view, and you’ll decide who makes the strongest case.
Featuring:
Dave Finnegan — Operating Partner, BlackFinn
Lee Trotter — Director, Digital Engagement, Data Realm Software
Matt Ezyk — Senior Director of Engineering, Ecommerce, Hanna Andersson
Rob Garf — Head of Strategy and Insights, Cordial
Suze Dowling — Co-Founder & Chief Business Officer, Pattern Brands
Referee: Rick Watson, RMW Commerce
Watch the debate, hear the arguments, and vote for your winner.
Next up:
“No one asked for Agentic commerce – what’s the possible backlash?” releasing December 3.
Register once and get access to all remaining debates as they go live.
See you tomorrow,
The RMW Commerce Team
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