What The Hell Will Happen At TikTok?


Will TikTok disappear?

If there's one lesson to learn in life. When there is so much money to be made by keeping something alive, and so many people depending on it, such things simply do not disappear. We may not know what form new ownership will take. We don't know who will be the new owners. Heck, we don't even know if anything at all will change. It could stay exactly like it is. What do we know? Any thoughts about TikTok ever simply disappearing were always just silly. This is like the biggest obvious post in some time. It's a great channel, keep using it. Not going anywhere.

I ask:
What is the author's theory about what could cripple TikTok?
What is the most likely scenario for the ongoing situation?

What If the Front End is the Real Problem?

I’m Headed to Composable Conference with 3 Questions for Members. Here they are:

  1. What is the core issue with front-end infrastructure in MACH/Composable commerce?

  2. What is the most telling question to ask about a company's infrastructure

  3. Where are organizations typically least composable?

Influencer Marketing Should Be A Car That Can Be Driven Anywhere with Kristen Wiley

This episode of The Watson Weekend dives into the biggest retail headlines — from Amazon’s $2.5B Prime lawsuit to Walmart’s ChatGPT traffic boom, Sephora’s new creator affiliate push, and Meta’s AI ad experiments with Google.

Hosts Rick Watson and Jessica Lesesky sit down with Kristen Wiley, Founder & CEO of Statusphere, to explore how her platform helps brands generate thousands of authentic influencer posts at scale — powered by micro-creators, smart data, and a touch of AI. Kristen shares how she built Statusphere from scratch, the secrets behind its sustainable growth, and why human connection still beats automation when it comes to creator success.

Discover the future of influencer marketing, brand-safe content, and how AI is reshaping creativity itself.

The Most Honest eCommerce Debate of the Year

Sign up for Episode 3 - If platform tech has had huge investment, is the platform really the problem?

Wednesday, October 29, 2025
🕛 12:00 PM EDT
🎙 Hosted by Rick Watson, Founder of RMW Commerce, in partnership with Scayle

eCommerce has never had more powerful, well-funded platforms — yet frustration across the industry is growing. So what’s really to blame — the tech, the strategy, or the expectations?

Join five expert guests as they tackle this critical question head-on in the third episode of The Most Honest eCommerce Debate of the Year — a 10-part virtual series where each session explores one provocative question shaping the future of digital commerce.

Finding Product-Market-Fit

From Idea to Viral Success — Overnight!
Kristen Wiley, Founder & CEO of Statusphere, reveals how a simple test idea — with no product, just a landing page — exploded after one night and 15 unexpected signups from creators she’d never met. Hear how that moment proved the viral power of social connection and set the foundation for her fast-growing brand.

Watch the full conversation with Rick Watson and Jessica Lesesky on The Watson Weekend:
“Influencer Marketing Should Be a Car That Can Be Driven Anywhere.”

Walmart Partners With OpenAI, Cannot Hold Back the Tide, S&P Global Puts Tariff Costs at $1.2T This Year, Salesforce Partners With OpenAI, and Saks Struggles to Deliver in Q2

Listen to the Watson Weekly - your essential eCommerce Digest + The Investor Minute, which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.

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